Are you a visionary with a passion for marketing? Gold’s Gym SoCal is on an exciting growth trajectory and is in search of a dynamic Marketing Director to propel our business to the next level.
We are seeking a results-driven Marketing Director to lead and oversee all aspects of marketing, driving awareness and demand for the Gold’s Gym SoCal brand across various channels. The ideal candidate should possess a strong blend of creativity and analytics, with expertise in digital marketing, user experience, SEO/SEM, e-commerce management, social and influencer marketing, digital partnerships, and growth marketing strategies.
Must-Haves:
The successful candidate will have extensive experience in managing in-house digital marketing teams, implementing loyalty/retention programs, and a deep understanding of advertising technologies. The ability to collaborate cross-functionally, coupled with a passion for identifying unique solutions and staying ahead of consumer trends, is crucial.
Skills and Experience Required:
- Bachelor's degree required in Marketing or Business.
- Advanced experience with a certification in HubSpot for designing and implementing email and communication campaigns, and utilization of marketing automation tools (preferred).
- Experience in a multi-unit, chain-based business is considered an asset.
- Demonstrated success in CRM strategies.
- Proficiency in Adobe Creative Suite software (Photoshop, InDesign, Illustrator, etc.).
- Expert proficiency in Google AdWords, Google Analytics, and Microsoft Excel.
- Excellent written and verbal communication skills.
- Experience managing PPC campaigns and understanding of on and off-page search engine optimization strategies.
- Knowledge of email best practices, including subject lines, messaging, segmentation, list management, deliverability, and CAN-SPAM/anti-spam laws.
- Intermediate knowledge and application of social media content strategy.
- Strong working knowledge of web technology and tools, marketing analytics, mobile tools, and marketing automation.
- Experience with HTML, CSS, Flash, PHP, ColdFusion, mobile responsive design, etc.
- Knowledge of all aspects of website management, including best practices for SEO, SEM, website testing practices, and browser compatibility.
Benefits of Being on Our Team:
- Work in a fun environment with great people.
- Free gym memberships and discounts.
- Comprehensive benefits package includes 401k, medical, vision, and dental.
- Opportunities for career growth within the company.
What Sets Us Apart From the Rest:
- Strong brand name.
- Sustained and consistent growth.
- Pride in our company identity.
- Ability to achieve the impossible with a dynamic team.
We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or genetics. Join us and be a part of the Gold’s Gym SoCal legacy!
In 1965, a small gym was founded on the shores of Venice Beach, California. Fast forward 55 years, and that humble establishment has blossomed into a worldwide fitness powerhouse known as Gold's Gym. With a presence on six continents and over 600 locations, Gold's Gym has achieved iconic status in the fitness industry. It's where legendary bodybuilders like Arnold Schwarzenegger, Lou Ferrigno, and Franco Columbu honed their craft, solidifying its reputation as the ultimate gym destination.
Gold's Gym boasts a culture with unparalleled recognition, with an impressive 96% aided brand awareness. Our journey to success is deeply rooted in our unique company culture, a blend of humility, dependability, and an entrepreneurial spirit, combined with boundless enthusiasm, collaboration, and creativity.
If this resonates with you, we eagerly anticipate receiving your application! Join the legacy today!
